This Privacy Policy will inform you of the nature of the personal information about you that is processed by us and how you can request that we delete, update, transfer it and/or provide you with access to it.

This Privacy Policy is intended to help you make informed decisions when using the Site and our Services. Please take a moment to read and understand it. Please note that it should be read in conjunction with our website Terms and Cookie Policy.

Please also note that this Privacy Policy only applies to the use of your personal information obtained by us, it does not apply to your personal information collected during your communications with third parties who collect it for their own purposes.

Dave’s Hot Chicken Limited (Dave’s Hot Chicken UK & Ireland) is the data controller responsible for your personal information and is registered at the UK Information Commissioner’s Office with registration number ZB811254

Dave’s Hot Chicken Limited trading as Mind Blowing Chicken Limited is an English company with registered company number: 15750136 and whose registered office is at 3rd Floor Capital House, 25 Chapel Street, London NW1 5DH.

Mind Blowing Chicken Limited provides business services to Dave’s Hot Chicken Limited.

We collect and maintain personal information that you voluntarily submit to us during your use of the Site and/or our Services. For example, when you request to download a voucher, log on to our Wi-Fi in our shops or order a food collection.

In providing the Services, we may collect the following types of personal information:

• Title, first name and surname
• Email address
• Contact telephone number
• Address or geographic location
• Payment information
• Gender
• Device used and basic Facebook profile (where logging onto our Wi-Fi)
• Birthday

What is our legal basis?

Typically, we rely on three main lawful bases for processing your personal information. For example,
Consent, where you are providing us permission to carry out certain activities,
Contract: where we need to process your personal information in order to provide you with a service and,
Legitimate Interests, where it is in our legitimate interest to process your personal information.

Our Site and our shops allow you to request information about our products and Services or make a complaint about any of the Services. Your name and contact information may be requested in each case, together with details of other personal information that is relevant to your customer service enquiry. This information is used in order to enable us to respond to your request or complaint.

What is our legal basis?

You are providing consent for us to use your personal information in such a way to ensure that we provide the very best customer service we can to you.

From time to time we will ask you to provide feedback about our products and services in the form of a survey. We collect the following types of personal information:

• First name and surname
• Email address
• Telephone number
• Address

We use this information to help us improve the quality of service provided by our staff and in our shops. We also use your feedback to monitor the quality of our products and services and to assist with the selection of future product and services.

What is our legal basis?

By providing the information you are Consenting to the personal information provided to be used in the manner described.

We analyse your contact details with other personal information that we observe about you from your interactions with our Site, our email communications to you and/or with our products and services in our shops, such as the products and services you have purchased or viewed, or from your use of our shop Wi-Fi.

By using this information, we are able to measure the effectiveness of our content and how visitors use our Site and our Services. This allows us to learn what pages of our Site are most attractive to our visitors, which parts of our Site are the most interesting and what kind of offers website visitors like to see.

We want to bring you offers and promotions that are most relevant to your interests at particular times. To help us form a better, overall understanding of you as a customer, we combine your personal data gathered across our shops, for example your past information requests. For this purpose we may also combine the data that we collect directly from you with data that we obtain from third parties.

Where you have given your consent (where lawfully required), we use cookies, log files and other technologies to collect personal information from the computer hardware and software you use to access the Site, or from your mobile. This includes the following:

• An IP address to monitor Site traffic and volume
• A session ID to track usage statistics on our Site
• Information regarding your personal or professional interests, demographics, buying habits, experiences with our products and contact preferences

Our web pages and e-mails contain certain Tags such as “cookies” “web beacons” or “pixel tags” (“Tags”). Tags allow us to track receipt of an e-mail to you, and/or to view your web page and email interactions. Once you click on an e-mail that contains a Tag, your contact information may subsequently be cross-referenced to the source e-mail and the relevant Tag.

In some of our e-mail messages, we use a “click-through URL” linked to certain websites administered by us or on our behalf. We may track click-through data to assist in determining interest in particular topics and measure the effectiveness of these communications.

To provide you with more choice about your Tag preferences, we are using Civic. You can ‘Allow All’, or ‘Manage Settings’ based on their categories:

• Essential Cookies (Can not be blocked as required for the website to function)
• Performance/Analytics Cookies
• Targeting Cookies

Please see our Cookie Policy for further information.

We also use this information for marketing purposes (see the Marketing section below for further details).

What is our legal basis?

Where your personal information is completely anonymised, we do not require a legal basis to use it as the information will no longer constitute personal information that is regulated under data protection laws. However, our collection and use of such anonymised personal information may be subject to other laws where your consent is required. Please see our Cookie Policy for further details.

Where your personal information is not in an anonymous form, it is in our legitimate interest to use your personal information in such a way to ensure that we provide the very best products and services to you and our other customers.

We will only use your location data for customer insight purposes where we have your consent to do so.

Where your personal information is completely anonymised, we do not require a legal basis to use it as the personal information will no longer constitute personal information that is regulated under data protection laws. However, our collection and use of such anonymised personal information may be subject to other laws where your consent is required. Please see our Cookie Policy for further details.

Where your personal information is not in an anonymous form, it is in our legitimate interest to use your personal information for marketing purposes.

We will only send you marketing communications via email where you have consented to receive such marketing communications, or where we have an alternative lawful right to do so.

We use your email address to serve you with online advertising (including on social media channels) operated by Facebook, Instagram and Google where you are a registered user of such services.

Our online and social advertising will include personalised and non-personalised remarketing. Personalised advertising is marketing which has been specifically tailored to you. For example, our personalised remarketing will feature our products and services that we think are most likely to appeal to you. Non-personalised advertising is marketing about our products and services generally and is not tailored to any particular individual.

Where we are undertaking personalised online advertising, we will also use information that we observe about you from your interactions with our Site, and our email communications to you and/or with our products and services in our shops (see the Customer Insight and Analysis section above for more details of the information collected and how it is collected).

What is our legal basis?

Where your personal information is completely anonymised, we do not require a legal basis to use it as the personal information will no longer constitute personal information that is regulated under data protection laws. However, our collection and use of such anonymised personal information may be subject to other laws where your consent is required. Please see our Cookie Policy for further details.

Where your personal information is not in an anonymous form, it is in our legitimate interest to use your personal information for marketing purposes.

Please refer to your social media accounts for more information about their privacy settings.

Where you are a registered user of Facebook, Instagram or of a Google service, we will use your email address in an encrypted format to enable Facebook and Google to find other registered users of their services that share similar interests to you based on:

• information that we observe from your interactions with our Sites, our email communications to you and/or with our products and services in our shops (see the Customer Insight and Analysis section above for more details of the information collected and how it is collected); and
• the information Facebook and/or Google hold about you.

We do this using Facebook Lookalike Audiences and Google Similar Audience respectively. Please note that such activity is subject to the privacy choices you have elected to make on such services.

What is our legal basis?

Where your personal information is completely anonymised, we do not require a legal basis to use it as the personal information will no longer constitute personal information that is regulated under data protection laws. However, our collection and use of such anonymised personal information may be subject to other laws where your consent is required. Please see our Cookie Policy for further details.

Where your personal information is not in an anonymous form, it is in our legitimate interest to use your personal information for marketing purposes.

From time to time we run prize draw promotions or competitions either online or in our shops.

We may collect the following types of personal information:

• Title, first name and surname
• Email address
• Social media handle (if relevant)
• Contact telephone number
• Address
• Information on any of your personal preferences that we may ask you about
• Birthday

What is our legal basis?

By entering a prize draw or competition you are consenting to your personal information to be used in the way described above. It is also in our legitimate interest to use your personal information to enable you to participate in other prize draws, competitions, games or quizzes we operate.

From time to time we offer a refer friend scheme online. This allows you to earn rewards when you refer a friend. Please note that you should only refer friends who are happy to hear from us and have confirmed that to you. We collect the following personal information about you when you register to refer a friend:

• First name and surname
• Email address
• Postcode

What is our legal basis?

We process your personal information where you and your friend have consented to us using such information for the purpose of your participation in the “Refer a Friend” scheme.

We use your personal information for the following business administration and legal compliance purposes:

• To comply with our legal obligations;
• To enforce our legal rights;
• Protect rights of third parties; and
• in connection with a business transition such as a merger, acquisition by another company or sale of all portion of our assets.

What is our legal basis?

Where we use your personal information in connection with a business transition, enforce our legal rights, or to protect the rights of third parties it is in our legitimate interest or contractual requirement to do so. For all other purposes described in this section, it is our legal obligation to use your personal information to comply with any legal obligations imposed upon us such as a court order.

Where we share your sensitive personal information, we shall obtain your consent to do so.

We use your personal information (e.g. name, job title, contact information including email address, curriculum vitae, your education, employment history and similar matters and similar information that you may provide to us and any other information relevant to potential recruitment) for the following recruitment purposes:

• To assess your suitability for any position for which you may apply to us whether such application has been received by us online, via email or by hard copy or in person application or through a third-party recruitment agency.
• To review our equal opportunity profile in accordance with applicable legislation, and we do not discriminate on the grounds of gender, race, ethnic origin, age, religion, sexual orientation, disability or any other basis covered by local legislation. All employment related decisions are made entirely on merit.

What is our legal basis?

Where we use your personal information in connection with recruitment it will be in connection with us taking steps at your request to enter into a contract, we may have with you or it is in our legitimate interest to use personal information in such a way to ensure that we can make the best recruitment decisions for Dave’s Hot Chicken. We will not process any special data except where we are able to do so under applicable legislation or with your explicit consent which shall be obtained at the time we collect your personal information following the instructions provided

Your browsing and interaction on any other websites, or your dealings with any other third party service provider, is subject to that website’s or third party service provider’s own rules and policies.

We do not monitor, control, or endorse the privacy practices of any third parties.

We encourage you to become familiar with the privacy practices of every website you visit or third-party service provider that you deal with and to contact them if you have any questions about their respective privacy policies and practices.

This Privacy Policy applies solely to personal information collected by us through our Service and does not apply to these third-party websites and third party service providers.

We have implemented information security policies, rules and technical measures to protect the personal information that we have under our control from:

• unauthorised access;
• improper use or disclosure;
• unauthorised modification; and
• unlawful destruction or accidental loss.

All of our employees and data processors (i.e. those who process your personal information on our behalf, for the purposes listed above), who have access to, and are associated with the processing of personal information, are obliged to respect the confidentiality of the personal information of all users of our Services.

If you ask us, we’ll confirm whether we’re processing your personal information and, if so, provide you with a copy of that personal information (along with certain other details). If you require additional copies, we may need to charge a reasonable fee.

If the personal information we hold about you is inaccurate or incomplete, you’re entitled to have it rectified. If we’ve shared your personal information with others, we’ll let them know about the rectification where possible. If you ask us, where possible and lawful to do so, we’ll also tell you who we’ve shared your personal information with so that you can contact them directly.

You can ask us to delete or remove your personal information in some circumstances such as where we no longer need it or if you withdraw your consent (where applicable). If we’ve shared your personal information with others, we’ll let them know about the erasure where possible. If you ask us, where it is possible and lawful for us to do so, we’ll also tell you who we’ve shared your personal information with so that you can contact them directly.

You can ask us to ‘block’ or suppress the processing of your personal information in certain circumstances such as where you contest the accuracy of that personal information or you object to us processing it. It won’t stop us from storing your personal information though. We’ll tell you before we lift any restriction. If we’ve shared your personal information with others, we’ll let them know about the restriction where it is possible for us to do so. If you ask us, where it is possible and lawful for us to do so, we’ll also tell you who we’ve shared your personal information with so that you can contact them directly.

With effect from 25 May 2018, you have the right, in certain circumstances, to obtain personal information you’ve provided us with (in a structured, commonly used and machine-readable format) and to reuse it elsewhere or to ask us to transfer this to a third party of your choice.

You can ask us to stop processing your personal information, and we will do so, if we are:

• relying on our own or someone else’s legitimate interests to process your personal information, except if we can demonstrate compelling legal grounds for the processing;
• processing your personal information for non-personalized direct marketing.

You have the right not to be subject to a decision when it’s based on automatic processing, including profiling, if it produces a legal effect or similarly significantly affects you, unless such profiling is necessary for entering into, or the performance of, a contract between you and us.

If we rely on your consent (or explicit consent) as our legal basis for processing your personal information, you have the right to withdraw that consent at any time.

If you have a concern about any aspect of our privacy practices, including the way we’ve handled your personal information, you can report it to the UK Information Commissioner’s Office (ICO). You can find details about how to do this on the ICO website at https://ico.org.uk/concerns/ or by calling their helpline on 0303 123 1113.

To ensure that you are always aware of how we use your personal information we will update this Privacy Policy from time to time to reflect any changes to our use of your personal information. We may also make changes as required to comply with changes in applicable law or regulatory requirements. We will notify you by e-mail of any significant changes. However, we encourage you to review this Privacy Policy periodically to be informed of how we use your personal information.